LinkedIn rolls out a lavish Reconciliation Action Plan while cleverly burying Aboriginal nonprofit jobs

LinkedIn rolls out a lavish Reconciliation Action Plan while cleverly burying Aboriginal nonprofit jobs

LinkedIn‘s shiny RAP announcements  – backed by flashy NAIDOC Week posts and corporate badges  – promote reconciliation and allyship. But hidden beneath the PR is a paywall: Indigenous nonprofits must shell out to promote volunteer roles or job openings or face literal invisibility.

Think of it as the “Reconciliation Tax”…

LinkedIn’s multicultural unicorns can get their logos in a swirl of hashtags and momentary applause… but when it comes to real outreach: $149.99/week to be seen.

So yes, reconciliation is doing well (commemoratively) right up until you ask for someone to see your work.

And in LinkedIn’s world, equity isn’t earned, it’s purchased. Volunteer for free, be tokenised for free; but to be truly heard? That’s premium.


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