A new national metric will convert every ministerial photo into “jobs, inclusive of GST”.
During a visit to the Yarpa Hub, Minister for Indigenous Australians Senator Malarndirri McCarthy welcomed the Selfie Multiplier, a policy instrument priced at $20.35 million. The device counts smiles as productivity.
A senior department spokesperson said the program “leverages photogenicity synergies”.
Each grin equals 1 internship, or 0.1 of a real job if the flash misfires. The algorithm prefers high‑visibility vests and lanyards with at least three acronyms. A training module teaches how to nod while a media adviser whispers “announceable”.
Treasury confirmed the camera can’t take pictures of outcomes, only optics.
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