Reconciliation Queensland Unveils Sleek New Logo That, On Closer Inspection, A Few People Reckon Looks A Bit Like Interlocking Chains

The reconciliation sector has rolled out another polished, professionally-designed logo — all warm ochres and flowing interlocking links — that a number of Blackfullas have quietly noted resembles, on a second look, a set of chains.

“It’s meant to be connection, unity, coming together,” explained a branding consultant. “Two links, joined. Very positive. We workshopped it extensively.”

“Deadly design, love the colours,” said Gomeroi woman Nakita, tilting her head. “It’s just — you know what our old people were actually joined together with, back in the day? Links. Round the neck. Marched in a line.” She let that sit a beat. “So when the reconciliation logo comes out looking like a chain, some of us go ‘hmm.’ Not the vibe you were after, hey.”

Nakita stressed she wasn’t knocking the mob doing genuine reconciliation work. “Plenty of good people grinding away for real change… and I’m not having a go at them. I’m having a go at the industry — the one that thinks a nice logo and a launch is the job.” She shrugged. “Design’s lovely… just maybe run the next one past an Aunty first. We’d have spotted the chains from space.”