Brands Celebrate Pride Month By Asking If Rainbow Tile Can Also Cover NAIDOC

SYDNEY: Corporate Australia has marked Pride Month by changing logos, scheduling heartfelt posts and asking whether the same Canva template can be “made Aboriginal” before NAIDOC without involving anyone from the Aboriginal staff network.

Marketing teams said June was a meaningful time to celebrate diversity, provided diversity arrived in approved brand colours, required no procurement changes and could be expressed as a square graphic with the word “allyship” in a friendly font.

“Our commitment is year-round,” said one executive, standing beside a calendar where Reconciliation Week, Pride Month and NAIDOC had been labelled “content opportunities”. “We believe every community deserves visibility, respect and a folder in SharePoint.”

Queer staff and First Nations staff welcomed the support, then gently asked whether the company might also address hiring, safety, cultural leave, pay gaps, procurement and the mysterious disappearance of last year’s action plan.

A consultant confirmed the organisation had completed stage one of listening by writing “amplify voices” on a slide deck without naming the voices or paying them.

The company promised to do better, then asked if anyone had a high-resolution flag file.