Consultants recommend more dust, fewer policies and one ute in every frame
CANBERRA – Senior campaign strategists have responded to polling showing One Nation ahead of Labor on primary vote by commissioning urgent research into whether voters might be soothed by slightly more weathered press conferences.
The Redbridge poll triggered concern across political offices, where staff immediately began searching for a paddock close enough to Canberra to appear regional without affecting lunch.
“The public is clearly frustrated” said one strategy adviser. “That means we need to listen carefully, then repeat their frustration back to them in high-vis.”
The proposed plan includes more references to “ordinary Australians”, more photos beside fences and a temporary ban on saying “evidence-based” unless absolutely necessary.
Aboriginal community organisations said they had been warning for years that neglect creates the perfect conditions for grievance politics.
A campaign official thanked them for the feedback and asked whether they could put it in a two-page briefing note with no funding implications.
“We are not ignoring people,” the official said. “We are engaging with their anger as a key market segment.”
The review found voters wanted housing, wages, services and dignity, all of which were described as “hard”. A slogan was described as “available by Thursday.”
The poll moved. The ute arrived. The material conditions remained parked out back.
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