Construction Company Celebrates NAIDOC by Painting Hard Hats Indigenous Colours

In an astonishing display of cultural sensitivity, construction giant MegaBuild announced it would commemorate NAIDOC Week by painting all employee hard hats in “traditional Indigenous colours”.

Initially unsure which colours represented genuine Indigenous heritage, the company swiftly consulted the nearest available graphic designer, who creatively suggested red, black, yellow and a handful of dots for good measure.

Following this extensive research, MegaBuild promptly sent a series of heartfelt press releases to media organisations, emphasising the company’s longstanding commitment to Indigenous communities – established (according to CEO Dave Jenkins) “just last Tuesday”.

Moreover, MegaBuild confidently stated its decorative helmets were a clear indication of meaningful engagement, perfectly aligning with the criteria required to secure lucrative government construction contracts designated for Indigenous business support.

Nonetheless, critics gently pointed out that zero Indigenous people were actually employed by MegaBuild but in response, Jenkins swiftly reassured the public, explaining that his own appreciation of Indigenous art had increased dramatically following the helmet-painting exercise.

Consequently, MegaBuild invited photographers to capture images of smiling workers donning their new helmets, as they get ready to submit as supporting evidence for their next major multi-million dollar tender submission…