The recent $100 million fine handed down to Optus for exploiting First Nations consumers has sparked renewed calls for broader reform, as advocates warn the issue extends well beyond isolated incidents.

Optus admitted to engaging in unconscionable conduct after an investigation by the Australian Competition and Consumer Commission (ACCC) found that the telecommunications giant sold unnecessary services and devices to vulnerable Indigenous customers in remote communities.

However, legal experts and community advocates emphasise that this practice isn’t unique to Optus.

With Mark Holden (a senior solicitor at Mob Strong Debt Help) stressing the urgent need for industry-wide reform.

“This should be the final call now for the telecommunications industry to be able to shape up here and try to be more proactive, taking more practical steps to be able to end the harm to First Nations peoples here when it comes to the sale of an essential service” he said.

Telstra faced a similar penalty of $50 million in 2021, revealing a troubling pattern of targeting Indigenous Australians, particularly in remote and disadvantaged communities.

Advocates argue that fines alone won’t solve the systemic issues.

Instead, they urge the government and regulators to implement comprehensive changes, including mandatory transparency in sales practices, regular compliance audits and culturally appropriate consumer protections.

Additionally, both organisations seem to have held Reconciliation Action Plans through Reconciliation Australia before these incidents were known to the public, sparking further debate around RAPs and their “impact”.

This Reflect RAP enables Optus to deepen its understanding of its sphere of influence and the unique contribution it can make to lead progress… and provide meaningful impact toward Australia’s reconciliation journey. – Karen Mundine , CEO at Reconciliation Australia via a previous Optus RAP report – access here https://lnkd.in/gMedBSzp

Hence, stronger regulatory reforms, consistent monitoring and required training programs are necessary to hold government agencies and big businesses accountable for ethical practices.

And in my opinion, Australia can no longer trust the RAP / Indigenous leadership tick of approval by organisations like (but not limited to) Reconciliation Australia.

Actions ought to outshine words but sadly, PR campaigns continue to dominate the narrative in Indigenous Affairs.


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Kamilaroi jounalist from Gunnedah: Recipient of Multiple National Awards. d.foley@barayamal.com

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