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Reconciliation 2.0: Qantas Offers Customers ‘Acknowledgement of Data Loss’

Following an embarrassing data breach, Qantas unveiled its revolutionary “Acknowledgement of Data Loss” – a symbolic statement to be read aloud before customers log into their compromised accounts. Echoing its popular but-entirely symbolic land acknowledgements, the airline assures passengers this gesture “does absolutely nothing to help”, making it perfectly consistent with the company’s longstanding approach […]